AuRA LUX Privacy Policy

This policy outlines how we handle your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

verified_user **Our Commitment:** Your privacy is critical to us. We will only collect and use your personal information where we have lawful grounds to do so and always with your explicit consent where required by POPIA.

1. Information We Collect

We collect various types of personal information, primarily when you make a purchase, register a warranty, or sign up for our newsletter:

1.1 Directly Provided Data:

**Identity Data:** Name, surname, email address, physical address (for delivery), and contact number.
**Transaction Data:** Products purchased, date of order, payment method details (we do not store full credit card numbers).
**Account Data:** Username and encrypted password.
**Product Registration Data:** Product model, serial number, and date of purchase.

1.2 Automatically Collected Data:

**Usage Data:** Information about how you use our website (pages viewed, time spent, click-stream data).
**Technical Data:** IP address, browser type, operating system, and geographic location based on your IP address.
**Tracking Data (Cookies):** Data collected via cookies and similar technologies. (See Section 4.)

2. How We Use Your Information

We use your personal information for the following legitimate purposes:

**Fulfilling Orders:** To process, deliver your purchases, and handle returns/exchanges.
**Customer Service:** To provide support, manage your account, and address warranty claims.
**Warranty and Service:** To activate your product warranty and inform you of important service updates or recalls.
**Marketing:** To send newsletters and promotional material, *only* if you have explicitly opted in. You can unsubscribe at any time.
**Website Improvement:** To monitor and analyse traffic and usage patterns to improve website functionality and user experience.
**Security:** To protect the integrity and security of our systems and prevent fraudulent activity.

3. Sharing Your Information (POPIA Compliant)

We do not sell your personal data. We only share your information with third parties where necessary for our business operations, and we ensure they treat your data with the same level of security and compliance as we do:

**Courier Partners:** We share your name, address, and contact number with couriers (e.g., The Courier Guy, Aramex) to facilitate delivery.
**Payment Processors:** Transaction data is shared with secure, reputable payment gateways (e.g., PayGate, PayFast) to process payments.
**Service Providers:** We may use third-party tools for email marketing or website analytics (e.g., Google Analytics).

4. Cookies and Tracking Technologies

Our website uses cookies to improve your browsing experience. Cookies are small files stored on your device. We use them for:

**Necessary Cookies:** Required for basic site function (e.g., managing your shopping cart).
**Preference Cookies:** To remember your site preferences (e.g., currency, language).
**Marketing/Analytics Cookies:** To track site usage and personalise content.

You can choose to disable cookies through your browser settings, but this may limit the functionality of our website.

5. Data Security

We are committed to securing your personal information. We implement technical and organisational measures, including encryption and access controls, to protect your data against accidental loss, unauthorized access, destruction, or disclosure.

6. Your POPIA Rights

As a data subject under POPIA, you have the right to:

**Access:** Request a copy of the personal information we hold about you.
**Correction:** Request correction or deletion of inaccurate, incomplete, or outdated information.
**Objection:** Object to the processing of your personal information, including for direct marketing purposes.
**Deletion:** Request the destruction or deletion of your personal information.

Contacting Us about Privacy

If you have any questions or concerns about this policy or wish to exercise any of your POPIA rights, please contact our Information Officer:

Information Officer: [Insert Name Placeholder]

Email: privacy@auralux.co.za

We aim to respond to all privacy-related inquiries within 10 working days.